That piece is evergreen email.
More specifically…
Your Evergreen Email Engine™
What is this “engine” you ask?
It is a system. A series of automated emails, intentionally designed and thoughtfully coordinated, that forces your prospects to make a choice, without feeling coerced.
In fact, they will be thanking you for taking the reins and guiding them to a decision.
Because they WANT to make a decision.
They just need someone (YOU) to lead them.